The Psychology of Black color
PSYCHOLOGY OF THE BLACK Black isn't a primary, secondary, or tertiary color. In fact, black isn't on the color wheel because it isn't considered a color. It's all colors. Or rather, the absorption of all colors. Black absorbs all light in the color spectrum. According to color psychology , color-related emotion is highly dependent on your personal preference and past experiences with that particular color. The color black is no different. The Psychological Effect of Black Individual reactions to the color black can vary widely. According to German scientist Hermann von Helmholz, "Black is real sensation, even if it is produced by the entire absence of light. The sensation of black is distinctly different from the lack of all sensation." Positive Associations For some, black evokes positive associations with this color, including attractiveness and elegance. The color oozes sophistication. That’s why so many people choose to don black clothing when atte...